HTC was a technology partner of Joanna Klimas’s collection at the opening of Plac Unii City Shopping.
On 11 October 2013, the opening of a new shopping centre, Placu Unii City Shopping, was celebrated.
The highlight of the event was the show of Joanna Klimas’s Spring-Summer 2014 collection, Logo Games, whose partner is HTC, and the performance of the world-famous jazz musician Michal Urbaniak.
The guests were the first to see the interior of the impressive building designed by the renowned architecture studio Kuryłowicz & Associates. Plac Unii City Shopping is a modern space with a soul, showcasing the latest trends. The opening event began with the presentation of the Logo Games collection by Joanna Klimas, accompanied live by Michal Urbaniak. The music of the famous co-creator of the Polish school of jazz emphasized the dynamic and innovative feel of the clothes. The interior of Plac Unii provided the perfect backdrop for the modern and minimalist designs of Joanna Klimas.
The main partner of the show was HTC, which meant that the characteristic features of the brand were reflected in the collection. On the catwalk, models presented HTC One smartphones in Glamour Red. Designer smartphones perfectly matched the collection; especially for the occasion, Joanna Klimas designed a red bag with the HTC logo, which is part of the Logo Games collection.
The strengths and distinctive features of the designer’s collection, namely classical forms, minimalism and elegance, were appreciated by the audience. The attention of photojournalists was drawn in particular by Marcelina Zawadzka, Miss Polonia 2011 and the ambassador of HTC One Glamour Red, who wore a red dress from Joanna Klimas’s collection. The show was watched i.a. by Kamila Baar, Teresa Rosati, Anna Romantowska, Edith Herbuś, Mariusz Treliński, Omena Mensah, Marta Kuligowska, Dorothy Williams, Anna Wendzikowska and the BOHOBOCO duo.